Insights on Facebook’s Graph Search

Insights on Facebook’s Graph Search

With over 1 billion users worldwide sharing, updating, liking, and commenting on the social network every day, Facebook sits on mountains of data. That data is very valuable to marketers who can use it to serve better targeted ads. Ads are a lucrative revenue stream for a platform like Facebook. With an anemic stock price … Continue reading

The Marriage between Ecommerce and Magazines

The Marriage between Ecommerce and Magazines

Traditional media forms such as newspapers and magazines have faced declining revenue and readership with more and more of their audience turning to the Internet for their news and entertainment. To find additional revenue to make up for the decline in print subscriptions and ad sales, many magazines are expanding their media platform to include … Continue reading

Style Techie’s Holiday Gift Guide

Christmas is less than a week away! For those who still need to get gifts for their friends and family (like me), I’ve compiled this holiday gift guide for the techies, stylelistas, and other awesome, cool people in your life. Holiday Gift Guide for the Techies The iPad Released just a few months ago, the … Continue reading

A Look Back at 2012

A Look Back at 2012

Christmas is almost here and the year is about to close. How did the time fly by so quickly? As the year draws to a close, the 3 biggest media platforms in the world (here’s looking at you Google, Twitter, and Facebook) have released their 2012 retrospective of what people were searching, reading, sharing, and … Continue reading

Earned vs. Owned vs. Paid Media

I’ve been seeing “earned media,” “owned media,” and “paid media” in a lot of the industry blogs and articles I read. I had a vague notion about what each of these terms meant, but not a clear definition about how they differed. So, like anyone these days, I turned to trusty Google and stumbled upon … Continue reading

The Global Digital Marketing Agency Landscape

The Global Digital Marketing Agency Landscape

Technology plays an essential role in digital media and marketing; added to that is the emergence of big data that is making robust analytics an important piece of the marketing pie to measure campaign effectiveness. CMOs are craving thought leadership to guide them through this new marketing paradigm and Gartner is filling that need with … Continue reading

Zara’s Secret to Success

Zara’s Secret to Success

Zara is one of my favorite retail stores. I love the clothes and the prices. I’ve found pieces that have lasted me for years and that I love; I also have pieces that feel like they’ll fall apart after a few washes. So is the nature of fast fashion. The New York Times recently featured … Continue reading

The Rise of “Doxxing” and Web Vigilantism?

I’ve recently come across several stories of jerks or a-holes (or both) acting badly on social media networks and how these self-same social networks (and the all-mighty power of the Internet) have brought down these trolls. Social media gives everyone a voice. The Internet can give anonymity. Unfortunately, some people will abuse both these things. … Continue reading