One of fashion’s biggest events is well underway in one of the fashion capitals of the world. Even the snow-packed punch of Snowstorm Nemo can’t deter fashionistas from the runway. For those who can’t make it to the tents at Lincoln Center, the wonderful world of the Internet can give you the same front row … Continue reading
With over 1 billion users worldwide sharing, updating, liking, and commenting on the social network every day, Facebook sits on mountains of data. That data is very valuable to marketers who can use it to serve better targeted ads. Ads are a lucrative revenue stream for a platform like Facebook. With an anemic stock price … Continue reading
Traditional media forms such as newspapers and magazines have faced declining revenue and readership with more and more of their audience turning to the Internet for their news and entertainment. To find additional revenue to make up for the decline in print subscriptions and ad sales, many magazines are expanding their media platform to include … Continue reading
New year, new beginnings. So, time to start up that list of areas we want to improve as 2013 starts. 2012 seems like a blur. I only started this blog last October, but I’m proud of the way it looks and the posts I’ve been publishing. Thank you to everyone that has read this blog! … Continue reading
Christmas is less than a week away! For those who still need to get gifts for their friends and family (like me), I’ve compiled this holiday gift guide for the techies, stylelistas, and other awesome, cool people in your life. Holiday Gift Guide for the Techies The iPad Released just a few months ago, the … Continue reading
Christmas is almost here and the year is about to close. How did the time fly by so quickly? As the year draws to a close, the 3 biggest media platforms in the world (here’s looking at you Google, Twitter, and Facebook) have released their 2012 retrospective of what people were searching, reading, sharing, and … Continue reading
I’ve been seeing “earned media,” “owned media,” and “paid media” in a lot of the industry blogs and articles I read. I had a vague notion about what each of these terms meant, but not a clear definition about how they differed. So, like anyone these days, I turned to trusty Google and stumbled upon … Continue reading
Technology plays an essential role in digital media and marketing; added to that is the emergence of big data that is making robust analytics an important piece of the marketing pie to measure campaign effectiveness. CMOs are craving thought leadership to guide them through this new marketing paradigm and Gartner is filling that need with … Continue reading
Zara is one of my favorite retail stores. I love the clothes and the prices. I’ve found pieces that have lasted me for years and that I love; I also have pieces that feel like they’ll fall apart after a few washes. So is the nature of fast fashion. The New York Times recently featured … Continue reading
I’ve recently come across several stories of jerks or a-holes (or both) acting badly on social media networks and how these self-same social networks (and the all-mighty power of the Internet) have brought down these trolls. Social media gives everyone a voice. The Internet can give anonymity. Unfortunately, some people will abuse both these things. … Continue reading
Style Techie 