Free Twitter Tools to Measure Reach and Engagement

Twitter is one of the most powerful social media networks available today. Rather than being seen as a platform to update your friends about what you had for breakfast–as it was seen during its early days–Twitter today is a powerful channel for communication and information. It can also be a channel for misinformation, a consequence … Continue reading →

How Burberry Became Fashion’s Most Digitally Forward Brand

Burberry is probably best known for its checkered pattern — a tried and true classic. Originally founded as an outdoor attire store, today Burberry is one of the leading British brands in the world. It’s also one of the most digitally innovative luxury brands with a robust digital presence and millions of followers on social … Continue reading →

The Demographics of Social Media

Facebook, Twitter, Instagram, Pinterest, Tumblr. Most of these social networks were only in its infancy or didn’t even exist yet 10 years ago. Now millions and millions of people log onto these social networks at least once a day. Many companies have come to realize the advertising and marketing potential of these social networks and … Continue reading →

Insights on Facebook’s Graph Search

With over 1 billion users worldwide sharing, updating, liking, and commenting on the social network every day, Facebook sits on mountains of data. That data is very valuable to marketers who can use it to serve better targeted ads. Ads are a lucrative revenue stream for a platform like Facebook. With an anemic stock price … Continue reading →

A Look Back at 2012

Christmas is almost here and the year is about to close. How did the time fly by so quickly? As the year draws to a close, the 3 biggest media platforms in the world (here’s looking at you Google, Twitter, and Facebook) have released their 2012 retrospective of what people were searching, reading, sharing, and … Continue reading →

The Rise of “Doxxing” and Web Vigilantism?

I’ve recently come across several stories of jerks or a-holes (or both) acting badly on social media networks and how these self-same social networks (and the all-mighty power of the Internet) have brought down these trolls. Social media gives everyone a voice. The Internet can give anonymity. Unfortunately, some people will abuse both these things. … Continue reading →

How to Respond to Facebook Rants and Win Hearts (An Example from Bodyform)

Though many companies already have social media pages for their brands on Facebook/Twitter/LinkedIn/Google+, there are many who are wary of these platforms since they no longer control the message. Social media has given consumers megaphones to shout back at companies and brands, instead of being shouted at. If utilized in the right way, social media … Continue reading →