Creating good content is like trying to feed a continually hungry beast who’s never satisfied. It seems like once you think you’re finished, it starts up all over again. You have to keep feeding the beast with new, original, and quality pieces. In spite of this, many brands have decided to take on the content … Continue reading
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Native Advertising is NOT a New Concept
Social media was and is still seen as a trend in online marketing. Now the shiny new toy is “native advertising,” also referred to as “branded content” or “content marketing.” It’s the latest, buzziest new thing. But how new of a concept is “native advertising’? The answer: not very. What is Native Advertising? According to … Continue reading
Brand as Publisher: The New Frontier of Marketing
People have access to a wide range of information thanks to search engines and sharing on social networks. With all this information easily accessible with a few clicks, we are now empowered to find and read what interests us and what answers what we’re looking for, ignoring marketing and sales messages that blare at us. … Continue reading
Style Techie Spotlight: Levo League
There’s no guidebook to navigating your professional life. Especially in recessionary times, your first instinct may be to catch hold of whatever job you can get. But once you get in the workplace, how do you progress, build your skills, find a mentor? As a woman, how do you balance the personal and the professional? … Continue reading
The Marriage between Ecommerce and Magazines
Traditional media forms such as newspapers and magazines have faced declining revenue and readership with more and more of their audience turning to the Internet for their news and entertainment. To find additional revenue to make up for the decline in print subscriptions and ad sales, many magazines are expanding their media platform to include … Continue reading
A Look Back at 2012
Christmas is almost here and the year is about to close. How did the time fly by so quickly? As the year draws to a close, the 3 biggest media platforms in the world (here’s looking at you Google, Twitter, and Facebook) have released their 2012 retrospective of what people were searching, reading, sharing, and … Continue reading
Earned vs. Owned vs. Paid Media
I’ve been seeing “earned media,” “owned media,” and “paid media” in a lot of the industry blogs and articles I read. I had a vague notion about what each of these terms meant, but not a clear definition about how they differed. So, like anyone these days, I turned to trusty Google and stumbled upon … Continue reading
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