Why Smart Brands Are Becoming Publishers

Creating good content is like trying to feed a continually hungry beast who’s never satisfied. It seems like once you think you’re finished, it starts up all over again. You have to keep feeding the beast with new, original, and quality pieces. In spite of this, many brands have decided to take on the content … Continue reading →

Free Keyword Research Tools: Google Adwords vs SEMrush

Keywords should form the basis of your search and social marketing campaigns. “Keywords” doesn’t mean industry jargon. Keywords are the words your users and customers are using in search engines, social networks, review sites, etc. to find more information about a topic they’re interested in. Aiming to reach a customer looking for a new car? … Continue reading →

Native Advertising is NOT a New Concept

Social media was and is still seen as a trend in online marketing. Now the shiny new toy is “native advertising,” also referred to as “branded content” or “content marketing.” It’s the latest, buzziest new thing. But how new of a concept is “native advertising’? The answer: not very. What is Native Advertising? According to … Continue reading →

Brand as Publisher: The New Frontier of Marketing

People have access to a wide range of information thanks to search engines and sharing on social networks. With all this information easily accessible with a few clicks, we are now empowered to find and read what interests us and what answers what we’re looking for, ignoring marketing and sales messages that blare at us. … Continue reading →

How Burberry Became Fashion’s Most Digitally Forward Brand

Burberry is probably best known for its checkered pattern — a tried and true classic. Originally founded as an outdoor attire store, today Burberry is one of the leading British brands in the world. It’s also one of the most digitally innovative luxury brands with a robust digital presence and millions of followers on social … Continue reading →

The Marriage between Ecommerce and Magazines

Traditional media forms such as newspapers and magazines have faced declining revenue and readership with more and more of their audience turning to the Internet for their news and entertainment. To find additional revenue to make up for the decline in print subscriptions and ad sales, many magazines are expanding their media platform to include … Continue reading →

The Global Digital Marketing Agency Landscape

Technology plays an essential role in digital media and marketing; added to that is the emergence of big data that is making robust analytics an important piece of the marketing pie to measure campaign effectiveness. CMOs are craving thought leadership to guide them through this new marketing paradigm and Gartner is filling that need with … Continue reading →