On-Demand Subscription Services to Curate Your Lifestyle

Subscription services are nothing new. Magazines and newspapers pioneered the subscription service model and other businesses have also used this pricing structure, from fitness clubs to cable companies to internet providers. Increasingly, software providers have adopted or built their business around delivering their products on a subscription (or “on demand”) model (see: Adobe Creative Cloud). … Continue reading →

Native Advertising is NOT a New Concept

Social media was and is still seen as a trend in online marketing. Now the shiny new toy is “native advertising,” also referred to as “branded content” or “content marketing.” It’s the latest, buzziest new thing. But how new of a concept is “native advertising’? The answer: not very. What is Native Advertising? According to … Continue reading →