Free Twitter Tools to Measure Reach and Engagement

Twitter is one of the most powerful social media networks available today. Rather than being seen as a platform to update your friends about what you had for breakfast–as it was seen during its early days–Twitter today is a powerful channel for communication and information. It can also be a channel for misinformation, a consequence … Continue reading →

Brand as Publisher: The New Frontier of Marketing

People have access to a wide range of information thanks to search engines and sharing on social networks. With all this information easily accessible with a few clicks, we are now empowered to find and read what interests us and what answers what we’re looking for, ignoring marketing and sales messages that blare at us. … Continue reading →

Style Techie Spotlight: Levo League

There’s no guidebook to navigating your professional life. Especially in recessionary times, your first instinct may be to catch hold of whatever job you can get. But once you get in the workplace, how do you progress, build your skills, find a mentor? As a woman, how do you balance the personal and the professional? … Continue reading →