Christmas is less than a week away! For those who still need to get gifts for their friends and family (like me), I’ve compiled this holiday gift guide for the techies, stylelistas, and other awesome, cool people in your life. Holiday Gift Guide for the Techies The iPad Released just a few months ago, the … Continue reading
Posted in December 2012 …
A Look Back at 2012
Christmas is almost here and the year is about to close. How did the time fly by so quickly? As the year draws to a close, the 3 biggest media platforms in the world (here’s looking at you Google, Twitter, and Facebook) have released their 2012 retrospective of what people were searching, reading, sharing, and … Continue reading
Earned vs. Owned vs. Paid Media
I’ve been seeing “earned media,” “owned media,” and “paid media” in a lot of the industry blogs and articles I read. I had a vague notion about what each of these terms meant, but not a clear definition about how they differed. So, like anyone these days, I turned to trusty Google and stumbled upon … Continue reading
The Global Digital Marketing Agency Landscape
Technology plays an essential role in digital media and marketing; added to that is the emergence of big data that is making robust analytics an important piece of the marketing pie to measure campaign effectiveness. CMOs are craving thought leadership to guide them through this new marketing paradigm and Gartner is filling that need with … Continue reading